Neendakara, a village 8 km north of Kollam, thrives in fishing. It is the headquarters of the Indo-Norwegian fisheries community project established in 1953. The boat building yard at Sakthikulangara, the Fishermen Training Institute, the ice factory and the refrigeration plant comes under this project. Steps are initiated by the Government for establishing a fishing harbor at Neendakara, after considering the unique location and infrastructure available.
Neendakara lies on the National Highway 47 and the towns of Karunagapally (20 km) and Kayamkulam (35 km) are north of Neendakara. Inland water navigation is also possible from Neendakara.