SP's, since 1964, has been renowned for filling the void in specialised publishing. Today, it is an enterprise also synonymous with 'quality'. In 1964, Shri Sukhdeo Prasad Baranwal founded Guide Publications with the aim to arouse public awareness about the Indian armed forces through well-researched and incisive information. In the subsequent years, the Editor-in-Chief and Publisher, Mr Jayant Baranwal, renamed the organisation SP Guide Publications. The company today enjoys the repute of owning and publishing premiere magazines in defence and all matters pertaining to military strategy of not just India, but across Asia. SP's globally renowned flagship product, SP's Military Yearbook was launched in 1965. International repute and worldwide readership received a further boost with the launch of SP's Aviation in 1998, SP's Land Forces in 2004 and SP's Naval Forces in 2006 and now with the recently launched SP's Airbuz this year.