In an effort to optimize their deliveries, Ecom Express has partnered with innovative location technology what3words to ensure deliveries can be made precisely to any 3 meter square in India in just three words. Now Ecom Express (online shopping sites) customers can add a what3words field at checkout to ensure an accurate address and a premium delivery experience for end consumers.

what3words is revolutionizing the way we communicate location. It has divided the world into a grid of 3 meter squares and given each square a unique combination of three random words: a what3words address. For example, http://caring.trick.handrail identifies the perfect spot to snap a photo of the iconic Taj Mahal.

what3words addresses are an easy way to find, share and navigate precise locations from anywhere in the world. They can be found on the free what3words app for iOS and Android, and on an online map. The technology is used in a variety of industries, including automotive, navigation, travel, logistics, e-commerce, humanitarian aid and taxi transportation. It is also available in 51 languages, including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi, and Odia.