Integrated logistics solutions providers Mahindra Logistics has unveiled its new brand identity, marking the next step in its evolution towards innovation and sustained growth.

“The new identity symbolises the aspiration to scale new heights and the relentless drive to rise. It captures the essence of the company’s core values and future-ready vision, emphasising collective strength and continuous forward momentum,” the company said in a statement.

“Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to-end logistics solutions for our customers,” Rampraveen Swaminathan, CEO & MD, Mahindra Logistics said.